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Crisis communication

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A product recall raises many questions and doubts. First of all among users of your product, but also among business partners, employees, financiers, authorities and other parties that have a certain amount of control over the organisation.

It is crucial to keep everyone on board. To secure the required support and cooperation from all those parties, careful timing and content of the communication are essential, as is the right choice of media to reach various target groups (from call centres to notices at the empty shelves). Recall Solutions has considerable experience in crisis communication. Together, the Recall Solutions partners manage dozens of crises each year.